PAN-India Revenue Management & Distribution Partner
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Revenue Management & Distribution Partner

We Close The Gap Between Your Rooms’ Potential & Their Performance.

RoomNights Hospitality plugs in as your outsourced revenue engine — engineering RevPAR growth through B2B & B2C distribution, digital visibility, and data-led revenue audits. One team. Ten levers. One P&L outcome.

0Active B2B travel consultants, PAN India
0OTA & metasearch platforms managed
0States & UTs covered by our trade network
Revenue Gap Audit
Owner Expectation (RevPAR)₹1.4Cr
Current Reality (unmanaged)₹0.9Cr
Gap Recovered by Our Engine~35%
CoveragePricing · Distribution · Marketing · Audit
5,000+ B2B TRAVEL AGENTS10+ OTA & METASEARCH PLATFORMSDAILY PRICING INTELLIGENCE0% COMMISSION DIRECT BOOKINGS360° REVENUE COVERAGEPAN-INDIA DISTRIBUTION 5,000+ B2B TRAVEL AGENTS10+ OTA & METASEARCH PLATFORMSDAILY PRICING INTELLIGENCE0% COMMISSION DIRECT BOOKINGS360° REVENUE COVERAGEPAN-INDIA DISTRIBUTION
01 · Who We Are

Your Extended Revenue Team

RoomNights Hospitality is a full-stack revenue management company. We plug directly into your property as an outsourced revenue engine — combining distribution science, digital demand generation, and financial scrutiny to close the gap between your rooms’ potential and their performance.

Revenue Science

RevPAR, GOPPAR & TRevPAR modelling with daily pricing intelligence — every rate decision tested against real math, never a gut-feel call.

Distribution Network

5,000+ B2B agents and every major OTA under one coordinated strategy, so no single channel carries the property alone.

Digital Visibility

Website, Google My Business, reviews and paid media working as one funnel — turning search traffic into commission-free bookings.

0Active B2B travel consultants PAN India
0OTA & metasearch platforms actively managed
360°Coverage across pricing, distribution, marketing, audit
0Specialist revenue services under one team
02 · The Challenge Every Owner Faces

There Is a Gap Between Expected & Actual Revenue

Most properties leave revenue on the table not because demand is missing, but because pricing, distribution and digital visibility are managed in silos, without a single owner accountable for the numbers.

Revenue Gap % = [ (Expected RevPAR − Actual RevPAR) / Expected RevPAR ] × 100
The metric our Revenue Audit is built to close to zero.
ADR erosionRate parity leaks & unmanaged discounting across OTAs
Idle inventoryLow B2B & MICE contribution outside peak season
Weak digital funnelPoor GMB, website & review conversion
Illustrative example
₹1.4Cr
Owner Expectation
(ADR-driven RevPAR target)
₹0.9Cr
Current Reality
(unmanaged distribution)
₹1.28Cr
With Our 8-Point
Revenue Engine
~35%

revenue gap recovered once pricing, distribution and digital visibility are run as one accountable system — instead of disconnected vendors.

03 · Our Revenue Management Framework

The Formula Stack Behind Every Decision

Every rate, promotion and channel decision is tested against this hierarchy — from raw occupancy up to the number that matters most to ownership. Click a step to see how it’s measured.

1

Occupancy

The foundation. Rooms sold as a percentage of rooms available — but occupancy alone can hide a discounting problem, which is why we never optimise for it in isolation.
Occupancy % = Rooms Sold / Rooms Available × 100
2

ADR — Average Daily Rate

What each sold room actually earns. We track ADR daily against pace, demand and your comp-set so pricing never lags the market.
ADR = Room Revenue / Rooms Sold
3

RevPAR — Revenue Per Available Room

Occupancy and ADR combined into a single yield number — the core metric every channel and pricing decision is optimised against.
RevPAR = Occupancy % × ADR = Room Revenue / Available Rooms
4

MPI — Market Penetration Index

Benchmarks you against your true competitive set, not the market in general. An MPI above 100 means you’re winning more than your fair share.
MPI = (Property RevPAR / Comp-Set RevPAR) × 100
5

TRevPAR — Total Revenue Per Available Room

Captures F&B, banquet and ancillary revenue too — the number that shows whether the whole property is performing, not just the rooms.
TRevPAR = Total Revenue / Available Rooms
6

GOPPAR — Gross Operating Profit Per Available Room

The bottom-line number that matters most to ownership. Every lever above ultimately gets tested against whether it moves GOPPAR.
GOPPAR = Gross Operating Profit / Available Rooms
04 · Impact Snapshot

What “Increase in Revenue” Looks Like

Illustrative quarterly trajectory once our revenue management system, OTA rebuild and B2B activation go live on a property.

Illustrative RevPAR Index, Q1 → Q4

+138%
Indexed to Q1 = 100 · illustrative, not a guarantee
RevPAR Index (MPI)
(Property RevPAR / Comp-Set RevPAR) × 100
Benchmarks you against your true competitive set, not a generic market average.
TRevPAR
Total Revenue / Available Rooms
Captures F&B, banquet and ancillary revenue too — the whole-property picture.
GOPPAR
Gross Operating Profit / Available Rooms
The number that matters most to ownership — and the one we chase like it’s our own P&L.
05 · Distribution Strategy

One Property, Four Coordinated Revenue Channels

No single channel should carry more than ~40% of room-nights. A diversified mix protects ADR, reduces OTA commission drag, and insulates the property from any one platform’s algorithm changes.

Channel Cost Ratio = OTA Commission / Room Revenue — tracked weekly, per channel.

B2B Contribution % = B2B Room-Nights / Total Room-Nights — healthy target band: 25–30% for margin protection.

06 · What We Do

Our 8-Point Revenue Engine

One accountable team running every commercial lever on your property. Click through each service for what we do, how we measure it, and the direct result on your P&L.

Service 01

Every OTA Profile, Fully Optimised

We rebuild and manage your listing across every major OTA — content, photography, ranking factors and rate parity — so each platform performs at its algorithmic best.

MakeMyTripGoibiboBooking.comAgodaCleartripYatraAirbnbExpedia+ more
  • Ranking-factor tuning: photo score, description depth, response rate, cancellation policy
  • Real-time rate parity across all OTAs, metasearch and your own website
  • Promotion calendar aligned to each platform’s demand algorithm (Genius, Preferred Partner, VIP Access)
OTA Conversion Rate
(Bookings / Page Views) × 100
Optimised through content score & review velocity.
Market Penetration Index
(Property Occ % / Comp-Set Occ %) × 100
MPI > 100 = winning fair share of the market.
Rank Score
∝ f(Content, Price, Reviews, Response Rate)
The weighting every OTA search algorithm shares.
Direct Result

Higher organic ranking across OTAs without raising commission spend.

Service 02

5,000+ Travel Consultants, PAN India

We introduce your property directly into our active B2B network of travel agents and consultants — a higher-margin, repeatable channel that isn’t exposed to OTA commission or algorithm risk.

Active agents & consultants
5,000+
Verified and onboarded PAN India.
States & UTs covered
28
Full national reach for your property.
Exposure to OTA algorithm risk
Zero
An agent calls or books directly — no search ranking involved.
  • Direct onboarding into our verified travel-agent CRM & rate-loading portal
  • Tiered net-rate & commission structuring by agent volume
  • Familiarisation (FAM) trips & agent training on your property’s USPs
B2B Contribution %
B2B Room-Nights / Total Room-Nights × 100
Healthy target band: 25–30% of total room-nights.
Net Rate
Gross Rate − (Gross Rate × Agent Commission %)
Transparent, tiered by agent performance.
Agent Yield Score
(Room-Nights × ADR) / Support Cost per Agent
Used to prioritise FAM trips & incentive budget.
Why It Matters

B2B fills need-periods and weekday occupancy that OTA demand alone cannot reach.

Service 03

Corporate Events, of Any Size

From board offsites to 500-cover conferences, we plan, sell and operate MICE business that fills banquet space and drives room pick-up in one motion.

Boardroom & Offsites · 10–50 paxConferences & Seminars · 100–500 paxWeddings & Socials
  • Dedicated corporate sales desk sourcing enquiries from our B2B network & outbound outreach
  • Full AV & banqueting proposals priced against a repeatable formula, not guesswork
MICE Revenue
(Covers × Avg Package Price) + Room Pick-up Revenue
Every proposal is priced against this formula.
Banquet RevPAR
Total Banquet Revenue / Available Function Sq.Ft
Applied like RevPAR, for your event space.
Conversion Rate
Confirmed Events / Enquiries Received
Tracked per corporate account manager.
Service 04

Your Digital Front Desk, Always Open

We build and continuously optimise your website and Google Business Profile so search traffic converts into direct, commission-free bookings.

0% Commission on Every Direct Booking

Every booking made through your own website or GMB profile keeps 100% of the room revenue — no OTA cut, no agent commission, no hidden charge.

  • Mobile-first, fast-loading booking engine
  • Local SEO + structured data (schema.org/Hotel)
  • Weekly GMB posts, Q&A and photo refresh
Website Conversion Rate
(Direct Bookings / Sessions) × 100
Benchmarked against a 2–4% direct-channel target.
GMB Action Rate
(Calls + Directions + Clicks) / Views
Reviewed monthly from Business Profile Insights.
Cost of Direct Booking
≈ Website & SEO Spend / Direct Bookings
Typically a fraction of OTA commission cost.
Service 05

Every Review, on Every Platform, Reviewed

We audit and respond to guest reviews across Google, OTAs, TripAdvisor and social platforms on a fixed cadence, converting feedback into ranking gains.

Typical review-score uplift
4.2 → 4.6+
Within two quarters of onboarding.
Response SLA
24–48 hours
Every review answered, every platform.
  • Sentiment tagging to route recurring issues to operations
  • Post-stay review-generation flow via SMS / email / WhatsApp
NPS
%Promoters (9–10) − %Detractors (0–6)
Tracked from post-stay guest surveys.
Weighted Review Score
Σ(Platform Weight × Rating) / Σ Weights
Google & OTA scores weighted by booking share.
Review Velocity
New Reviews / Rolling 30 Days
A key ranking input for OTA search algorithms.
Why It Matters

A +0.2 review-score gain is directly correlated with higher OTA ranking and ADR tolerance.

Service 06

National & International Stage Presence

We represent your property at leading travel trade shows — building buzz with stakeholders, wholesalers and media that no digital channel alone can generate.

National — SATTE, OTM, TTF CircuitInternational — ITB Berlin, WTM London, Arabian Travel MarketCurated B2B Buyer–Seller Meets
Show ROI
(Business Value − Cost) / Cost
Every show is measured against this before rebooking.
Buzz Index
∝ Media Mentions + Buyer Meetings + Leads
Qualitative visibility, tracked per event.
Lead-to-Contract Rate
Signed Agreements / Qualified Leads
Followed up by our B2B desk within 7 days.
Direct Result

Positions your property within the hospitality stakeholder ecosystem — not just booking platforms, but the trade that refers high-value guests.

Service 07

Paid Media That Pays for Itself

We run and continuously optimise Google Ads, Meta Ads and metasearch campaigns against a strict return-on-ad-spend discipline.

Google Ads & Hotel AdsMeta Ads (Facebook & Instagram)Metasearch — Trivago, TripAdvisor

Full-funnel campaigns from awareness (reach) to conversion (book-now), retargeted against website and OTA visit data. Reported monthly with full spend-to-revenue attribution — no black-box billing.

CTR
(Clicks / Impressions) × 100
Ad relevance & creative strength indicator.
CPC
Total Ad Spend / Total Clicks
Optimised via bid strategy & Quality Score.
CPA
Total Ad Spend / Total Conversions
Kept below your average booking margin.
ROAS Floor

ROAS = Revenue Generated / Ad Spend. Campaigns are paused below a 4x floor — every rupee is accountable.

Service 08

Finding the Gap. Fixing the Gap. On Repeat.

Our experts run a periodic scrutiny of expected vs. actual performance across every channel, and prescribe corrective action before the gap compounds.

Revenue Variance %
[(Actual − Budgeted) / Budgeted] × 100
Reviewed against budget every 15 days.
Displacement Analysis
Marginal Revenue A vs. B, same date
Ensures we never accept low-yield business over high-yield demand.
PLAN — Set targets by segmentDO — Execute pricing & channel actionsCHECK — Audit variance vs. budgetACT — Corrective pricing / channel shift
  • Daily — pickup, pace & rate-shop review
  • Weekly — channel mix & OTA ranking check
  • Monthly — full P&L-linked revenue audit
  • Quarterly — strategy reset with ownership
07 · Why RoomNights Hospitality

One Partner. Ten Levers. One P&L Outcome.

Instead of hiring separate vendors for OTA management, digital marketing and revenue strategy, RoomNights runs all ten levers as one accountable team — measured, reported and optimised together.

The Old Way

  • 3–4 disconnected vendors, no shared data
  • Reports arrive monthly — after the damage is done
  • No one is accountable for the revenue number

The RoomNights Way

  • One team across pricing, distribution & marketing
  • Daily pickup tracking — corrective action within the week
  • We chase GOPPAR like it’s our own P&L

Single Accountability

No finger-pointing between five vendors — one team owns pricing, distribution, marketing and reporting.

1 Team · 1 Dashboard · 1 KPI: GOPPAR

Proven Network

Deep OTA account relationships plus a live, PAN-India travel trade network ready to sell your rooms from day one.

5,000+ Agents · 10+ OTAs

Formula-Led Decisions

Every rate change, ad rupee and promotion is tested against real math before it goes live — never a gut-feel call.

RevPAR · MPI · ROAS · GOPPAR

Continuous Audit Loop

Daily pickup checks, weekly channel reviews and monthly P&L-linked audits catch the gap before it compounds.

Daily → Weekly → Monthly
08 · Results In Practice

What Closing The Gap Actually Looks Like

Two properties currently under RoomNights management — the same before/after numbers every client sees in their monthly revenue audit.

Client Result
10-Room Property

The Breeze Riverside Resort

Owner: Mrs Mandeep
Occupancy
25%
↓
62%
ADR
₹3,300
↓
₹4,800
RevPAR
₹825
↓
₹2,976
Direct Booking
4%
↓
25%
"Before RoomNights, half our rooms sat empty most weekends and I couldn't tell you why. Now I actually look forward to opening the monthly report."— Mrs Mandeep, Owner
Draft quote — confirm wording with owner before publishing
Client Result
18-Room Property

Anapurna Palace, Udaipur

Owner: Mr Raju
Occupancy
45%
↓
68%
ADR
₹1,100
↓
₹1,800
RevPAR
₹495
↓
₹1,224
Direct Booking
10%
↓
18%
"We were leaning on OTAs for almost every booking and paying heavily for it in commission. Six months in, our direct bookings had nearly doubled and we finally understood where the money was actually going."— Mr Raju, Owner
Draft quote — confirm wording with owner before publishing
01
Baseline Revenue Audit

The same free audit you'd receive — occupancy, ADR, RevPAR and distribution coverage, documented before anything changes.

02
90-Day Execution

Channel activation, rate-parity fixes and digital visibility work begin against the specific gaps the audit found.

03
Monthly Reporting

The same before/after numbers shown above, updated every month against the PLAN → DO → CHECK → ACT cycle.

04
Documented Result

With the owner's permission, verified results become a published case study in this exact format.

09 · Partnership Plans

Choose the Model That Fits Your Property

Three transparent ways to work together — from pure commission to a fully co-invested growth partnership. OTA-sourced bookings carry the separate rate shown per plan; all other booking modes (B2B, Direct, Corporate) follow the main commission stated.

Plan A
Commission Only
  • No setup cost, no monthly retainer — pure pay-for-performance
  • Requires OTA, GMB & website already live and active
  • We manage, optimise & drive bookings across what exists
  • Simple, transparent — no hidden fees
Best for: properties testing the partnership with zero upfront risk.
Plan C
Fixed Consultancy
  • A simple fixed monthly fee, sized for properties up to 50 rooms
  • A higher fixed tier for larger properties, 51–100 rooms
  • Fixed fee, zero commission — full budget predictability
  • Complete revenue management scope, no hidden charges
Best for: established properties preferring fixed operating costs.
Property Branding & Gallery

We guide your photographer to build a scroll-stopping image gallery — shoot direction & curation included.

GMB, Fully Managed

Complete Google Business Profile setup, weekly posts, Q&A and photo refresh.

OTA Pipeline

MMT, Goibibo, Booking.com, Agoda, Cleartrip, Yatra, Airbnb & more — fully optimised.

B2B Pipeline

Direct access to our 5,000+ travel agent network, PAN India.

Google & Meta Ads

Consultancy 100% free — you only fund the actual Google/Meta ad budget.

Travel Show Co-Investment

We invest 40–50% of participation cost in national & international shows.

Dedicated Revenue Manager

A named point of contact, not a shared pool.

Reviews & Reputation

Ongoing monitoring and response across every platform.

Free Onboarding Audit

Baseline Revenue Audit included at no cost, to set the growth benchmark.

10 · The Team Behind Your Numbers

Revenue Leadership With Real Hotel Mileage

Your account is led by hospitality veterans who have built revenue strategy and operations for resorts and hotels across India — not marketing generalists.

HS

Harmeet Singh

12+ Years in Hospitality
Key Projects
  • Kumaon Roop Resort
  • IVY — The Boutique Hotel
  • The Breeze Riverside Resort
  • and many more
JK

Jatin Kumar

18+ Years in Hospitality
Key Projects
  • The Canadian Woods Resorts
  • Manora Woods Resort
  • Hotel Harsh Place
  • Hotel Annapurna Palace
  • and many more
11 · Frequently Asked

Questions Owners Usually Ask First

We compare your Expected RevPAR against Actual RevPAR across every channel, using the Revenue Gap % formula, then walk the PLAN → DO → CHECK → ACT cycle to prescribe corrective pricing and channel action. Under our Investment Plan (Plan B), the baseline audit is included at no cost to set the growth benchmark.

An OTA booking depends on winning a search-ranking algorithm and pays a platform commission. A B2B booking comes from an agent in our 5,000+ strong PAN-India network calling or booking directly — it carries zero exposure to OTA algorithm changes and typically fills need-periods and weekday occupancy that OTA demand alone can't reach.

Any booking made through your own website or Google Business Profile keeps 100% of the room revenue — there's no OTA cut and no agent commission on that booking. Our fee structure (Plans A/B/C) applies to the channels we manage; the direct channel is designed to be your lowest-cost source of revenue.

Plan A suits properties that already have OTA, GMB and a website live and want to test us with zero upfront risk. Plan B is our most popular choice for owners who want a full-stack, co-invested growth partner. Plan C suits established properties that prefer a fixed monthly cost with zero commission. We'll recommend one after a short property review.

Not for Plan B or Plan C — we build and manage your OTA presence, website and Google Business Profile as part of the engagement. Plan A specifically requires these to already be live, since it's priced as a pure performance layer on top of an existing digital footprint.

Daily pickup, pace and rate-shop review; weekly channel-mix and OTA ranking checks; a full P&L-linked revenue audit every month; and a strategy reset with ownership every quarter. No waiting for a monthly report to find out something went wrong.

12 · Where We Work

Hotel Revenue Management Services Across India

RoomNights Hospitality partners with independent hotels, resorts, homestays and boutique properties across all 28 states and 8 union territories. The same 8-point revenue engine, B2B network and OTA distribution stack runs whether your property is a Goa beach resort, a Himalayan riverside camp, or a business hotel in the middle of a metro.

North & NCR

Delhi NCR · Gurugram · Noida · Chandigarh · Jaipur · Udaipur · Jodhpur · Jaisalmer · Agra · Rishikesh · Haridwar · Manali · Shimla · Dharamshala · Mussoorie · Nainital · Amritsar · Dehradun · Srinagar · Leh-Ladakh

West & Central India

Mumbai · Pune · Goa · Ahmedabad · Surat · Vadodara · Nashik · Lonavala · Mahabaleshwar · Indore · Bhopal · Nagpur · Udaipur · Mount Abu

South India

Bengaluru · Chennai · Hyderabad · Kochi · Munnar · Alleppey · Wayanad · Coimbatore · Mysuru · Pondicherry · Coorg · Ooty · Visakhapatnam

East & Northeast India

Kolkata · Bhubaneswar · Puri · Darjeeling · Gangtok · Shillong · Guwahati · Patna · Ranchi · Andaman & Nicobar Islands

PAN-India, one accountable team. Wherever your property is located, onboarding, pricing science, OTA management and B2B activation run through the same team and the same formulas — no region-specific pricing, no hidden setup fees.

Get In Touch

Let’s Close Your Revenue Gap.

Tell us about your property and we’ll come back with a free, no-obligation baseline revenue review.

+91 95480 88653Call or WhatsApp, 7 days a week
partner@roomnights.inWe reply within one business day
PAN-India Coverage28 states & UTs, active B2B trade network

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