Hotel Revenue Audit & Gap Analysis
Find out exactly how much revenue your rooms should be earning — and where the gap is coming from. Our revenue audit compares expected and actual RevPAR across every channel and turns the findings into a clear action plan.
What a revenue audit tells you
Most owners know their monthly collection. Far fewer know what their property should be earning given its location, room count, season and competition — and that difference is where money is lost. A revenue audit measures it.
We start from your own numbers — occupancy, average daily rate (ADR), revenue per available room (RevPAR), channel mix and costs — and compare them with what your property should achieve. The result is a Revenue Gap figure and a prioritised list of what's causing it: pricing, channel mix, listing quality, reviews or operations.
What we look at
Occupancy, ADR & RevPAR
Your core performance numbers by month and season, built from your bookings and ledgers.
Expected vs actual RevPAR
What your rooms should earn compared with what they do — the Revenue Gap.
Channel mix
How much comes from OTAs, travel agents, direct and walk-ins, and what each costs you in commission.
Pricing pattern
Whether your rates move with demand, weekends, events and seasons — or stay flat.
Online presence
OTA listing quality, rate parity, reviews and Google Business Profile.
Action plan
A clear PLAN → DO → CHECK → ACT list of fixes, in order of impact.
Four steps, one accountable team.
We gather your booking data, registers or day books and OTA reports.
Occupancy, ADR, RevPAR and channel mix calculated month by month.
Expected vs actual RevPAR compared and the main causes of the gap identified.
A prioritised action plan reviewed with you, with a baseline to measure progress against.
Even handwritten records work
Many independent hotels still keep a handwritten day book instead of a property management system. That's fine. We regularly digitise handwritten registers into a structured tracker, so even properties without software get an accurate baseline — and a fair before-and-after comparison once improvements are in place.
Common questions
Booking records for the last 6–12 months — from a PMS, OTA reports or even a handwritten register — plus your current rates and the channels you sell on.
We offer a free baseline revenue review to start. Under our Investment Plan, the full baseline audit is included at no cost.
A baseline review usually takes a few working days once we have your data. Larger or handwritten datasets can take longer.
You get the findings and an action plan. You can act on it yourself, or have RoomNights implement it as your revenue partner.
Find out what your rooms should be earning.
Free, no-obligation revenue review for your property.