B2B Travel Agent Distribution for Hotels & Resorts
Travel agents, tour operators and corporate bookers fill rooms that OTAs never reach — groups, packages, weddings and offsites. We put your property in front of our 5,000+ agent B2B network and manage the business that comes back.
The channel most independent hotels underuse
A large share of leisure and group travel in India is still planned through travel agents and tour operators. They package your rooms with transport and sightseeing, sell to families, schools, corporates and wedding parties, and often book in volume — exactly the business that keeps occupancy up outside peak weekends.
Most independent hotels only reach these agents by chance. Building that network takes contracts, rate sheets, follow-up and trust built over years. RoomNights brings that network to your property and manages it, so B2B becomes a steady second channel next to your OTAs.
What B2B activation includes
Agent network outreach
Your property introduced to travel agents and tour operators in our 5,000+ agent network, prioritised by the source markets that suit your location.
Contracted B2B rates
Net rate sheets and seasonal contracts set so agents earn their margin and your rate stays protected on public channels.
Group & event bookings
Weddings, school trips, corporate offsites and pilgrim groups quoted and followed up by our team.
Allotments & blocks
Room blocks agreed for peak dates, with release dates so unsold rooms come back to you in time.
Agent relationship management
Regular follow-ups, fam trips and updates keep your property front of mind with the agents who sell it.
Payments & tracking
Every agent booking logged in our CRM, with advance and settlement status visible to you.
Four steps, one accountable team.
We define which source markets and traveller types your property suits best.
Rate sheets, agent kit, photos and policies put together for the trade.
Your property pitched to matching agents and tour operators in our network.
Repeat agents nurtured, group enquiries converted, results reported monthly.
Why B2B and OTA work better together
OTAs bring individual travellers who book late and compare prices. Travel agents bring planned trips, groups and packages, often booked weeks or months ahead. A property that runs both channels well fills its base occupancy early through B2B and sells the remaining rooms on OTAs at the right price — instead of discounting at the last minute.
Common questions
An agent books on a pre-agreed net rate and sells the room to their client, often as part of a package. There's no public listing commission, and many agents book groups or repeat business.
No. B2B rates are net rates agreed for the trade and are not shown to the public, so your OTA and website rates stay in parity.
Resorts, hill-station hotels, pilgrimage-route hotels, homestays with group capacity and any property near a leisure destination tend to do well with travel agents.
Yes. Our team quotes, follows up and confirms group and event enquiries, and keeps you updated on each one.
Find out what your rooms should be earning.
Free, no-obligation revenue review for your property.